Updated:2025-11-10 07:40 Views:74
Real Madrid has signed a new sponsorship deal worth €10 million, securing its place as one of the world's most valuable football clubs.
The deal was announced by Real Madrid on Monday and will see the club partner with a leading sports equipment company, Adidas.
The partnership is expected to boost Real Madrid's revenue streams, which have been hit hard by the COVID-19 pandemic.
"Adidas is a global leader in sportswear and we're thrilled to be partnering with them," said Real Madrid president Florentino Perez. "This deal will help us continue to invest in our players and facilities, while also providing our fans with some amazing products."
The deal is the latest in a string of successful partnerships for Real Madrid, which has previously signed deals with brands such as Nike, Coca-Cola and Puma.
"Real Madrid is one of the most successful football clubs in the world, and this deal with Adidas is a testament to their success and the value they bring to the game," said Adidas CEO Kasper Rorsted. "We look forward to working with them to create even more exciting moments for fans around the world."
The partnership with Adidas comes at a crucial time for Real Madrid, who are currently second in La Liga behind Barcelona. The club has faced criticism over recent years for failing to deliver consistent performances on the pitch, and the new sponsorship deal could provide a much-needed boost to morale and confidence within the team.
Despite the challenges facing the club, Real Madrid remains one of the most respected and successful football teams in the world. With the support of its new sponsor, the club can continue to compete at the highest level and achieve great things on the pitch.