Updated:2025-09-28 07:41 Views:140
**Major Commercial Deals Announced in Serie A for Season 2024-25**
The upcoming 2024-25 Serie A season is set to witness a wave of significant commercial deals, marking a fresh chapter in Italian football's sponsorship landscape. Clubs across the league are securing lucrative partnerships as they aim to boost their branding and revenue streams. Below are some of the most notable deals announced for the new season.
**Juventus: New Shirt Sponsor and Partnerships**
Juventus FC has recently extended their long-standing partnership with Adidas, which will continue to be the club's primary kit sponsor for the next three years. The deal is reported to be worth over €30 million annually, reflecting Juventus's global appeal and commercial might. Additionally, the club has signed a deal with Mercedes-Benz as their official automobile partner for the 2024-25 season.
**Inter Milan: Brembo as Main Sponsor**
Inter Milan has secured a multi-year agreement with Brembo, one of the world's leading braking systems manufacturers, to become the club's main sponsor. The deal is expected to run until 2027 and could be worth upwards of €25 million per season. This partnership underscores Inter's reputation as a forward-thinking club with a strong focus on innovation and technology.
**AC Milan: PUMA and Chevrolet Renewals**
AC Milan has confirmed the renewal of their deal with PUMA, which will remain the club's official kit provider for the next three years. The partnership is valued at around €20 million annually. Meanwhile, the club has also extended their deal with Chevrolet, which will continue as their global partner for the 2024-25 season.
**Napoli: Diadora and Wavetech Partnerships**
Napoli has announced a new three-year deal with Diadora, making the Italian sportswear brand the club's new official kit sponsor. The deal is reported to be worth €18 million annually, marking a significant boost for the club's commercial activities. Additionally, Wavetech has been named as the club's official technology partner for the upcoming season.
**Udinese Calcio: AutoStore and Cetiriz Deals**
Udinese Calcio has secured a deal with AutoStore, a leading car parking solutions provider, to become the club's official parking partner. The club has also extended their agreement with Cetiriz, an Italian pharmaceutical company, to remain the club's main sponsor for the 2024-25 season.
**Fiorentina: New Sponsorships**
Fiorentina has entered into a deal with AutoScout24, Italy's leading online car marketplace, to become the club's official automotive partner. The club has also signed a agreement with Cetiriz, mirroring Udinese's sponsorship structure.
**Conclusion**
The 2024-25 Serie A season promises to be a thrilling contest both on and off the pitch, with these major commercial deals set to elevate the league's branding and revenue generation. Clubs like Juventus, Inter Milan, AC Milan, and Napoli are leading the charge, securing partnerships that will enhance their global presence and fan engagement. As the season approaches, the commercial landscape of Serie A is poised for further growth and innovation.